What you get
Six things Propor delivers.
Not dashboards to log in to, not tools to drive, not another subscription to manage. Propor is a done-for-you outcome partner. Here is exactly what that looks like.
The signals that matter. Nothing else.
A daily intelligence brief
Every morning your business gets a short brief: the 3-5 developments in your market that actually matter that day. A competitor just shifted positioning. A trend is accelerating in your community. A key outlet published something relevant. Every item has a citation. If only two things matter today, the brief has two. No manufactured filler.
An expert marketer's point of view, not a prompt result.
Real creative concepts
An in-house marketer reads the accumulated intelligence and forms a content concept: a specific angle, a hook, a target emotion, and the platform-native format it belongs on. It skips the 99 ideas that would make you look like everyone else and pitches the one that won't. The internet is drowning in AI sludge - Propor would rather post nothing. The scarce thing is taste and restraint: knowing what is trying too hard, what is worth a laugh, what will actually get shared.
Text, image, and video - quality-reviewed and fact-checked.
Ready-to-post content
Three content specialists - text, image, and video - each take the brief plus your Brand Profile and return a finished, ready-to-post piece. Every piece goes through an independent review against a quality rubric and the writer revises. Every factual number is automatically checked against its source before it ships - no LLM involved in that check.
Consistent, safe, and entirely organic.
Human-paced publishing
Your content goes out on a natural human cadence - 1 to 2 posts per day per platform - through official APIs only. No third-party scrapers, no synthetic engagement, no cold DMs. Posts use AI-content flags where required. The schedule is randomised to read like a real person, not a burst scheduler.
Every message answered in your voice, with full context.
Inbound engagement + light CRM
Propor monitors your inbound continuously: social DMs, LinkedIn replies, public comments, and email. It resolves the same person across channels into one contact record. It reads intent, sentiment, urgency, and purchase signals. Routine replies go out in your brand voice. High-stakes messages come to you. Nothing falls through the cracks. A lightweight CRM tracks contacts, conversations, and opportunities in the same store.
In control without slowing anything down.
Dashboard and one-tap approvals
A clean dashboard shows you what the engine is doing: connection health, recent activity, pending approvals. When a reactive post, a cultural moment response, or a sensitive engagement needs your sign-off, you get a phone-friendly Approve or Reject with full context. One tap. The approval gate is always on - even at the highest autonomy level - for reactive public content.
A note on scope
Organic only. No paid ads. No money moves.
Propor handles organic social growth exclusively. It never touches ad spend, paid promotion, or payment credentials. This is a deliberate design choice: earned growth compounds in a way paid traffic does not, and keeping the system organic-only means every result is attributable to strategy and content quality, not budget.
Ready to see what it does for your business?
Book a strategy call and we will map it to your specific situation.